Port Hotels and Elche CF Extend Sponsorship Deal Until 2027

The hotel chain will continue as the official sponsor of the 'franjiverde' entity, with its branding on the team's jersey.

Generic image of a soccer ball on grass.
IA

Generic image of a soccer ball on grass.

The hotel chain Port Hotels and the football club Elche CF have agreed to extend their alliance for the 2026/27 season, maintaining the entity's official sponsorship.

The relationship between Port Hotels and Elche CF will be extended for another season, following the formalization of the new agreement. The signing took place at the Martínez Valero stadium, with the presence of Diego Fernández Pérez de Ponga, CEO of Port Hotels, and Joaquín Buitrago, president of Elche CF. With this renewal, both parties aim to consolidate their ties with the city and the province of Alicante.
As part of the agreement, Port Hotels will maintain significant advertising visibility. The hotel chain's brand will continue to feature on the back of the neck of the first team's jersey during the 2026/27 season.
The collaboration also highlights an important local component, as Port Hotels has three establishments in Elche: the Hotel Huerto del Cura, the Hotel Port Jardín Milenio, and the Hotel Port Elche, located in the Business Park.

"It is important for the company to continue being linked to a club with a strong connection to Elche, its fans, and its territory."

Diego Fernández Pérez de Ponga · CEO of Port Hotels

"We value Port Hotels' trust and hope that this relationship, initiated last season, can be extended over time."

Joaquín Buitrago · President of Elche CF
Port Hotels, with over 30 years of experience, has hotels in various locations in the Valencian Community, including Benidorm, Calpe, Denia, Alicante, and Elche.