The provincial corporation participated within the Valencian Community's stand, promoting the sun and beach tourism experiences of coastal destinations, as well as inland proposals focused on wine tourism, hiking, cycling, and gastronomy. The objective is to "promote the arrival of tourists outside of the peak season, throughout the year", as highlighted by the Deputy for Tourism and Sports, Pedro Cuesta.
Cuesta emphasized the importance of participating in WTM, stating that "the British market is one of the main source markets for the province of València". He also highlighted the opportunity for European and international promotion offered by the fair, which this year gathered thousands of professionals and over 5,000 destinations.
The deputy also represented the Provincial Council at the Wanderlust Awards ceremony, organized by the British travel magazine Wanderlust, and participated in a promotional event for the Valencian Community aimed at British professionals and media, in collaboration with Forbes Travel.
The presence of the València Provincial Council was complemented by meetings with tour operators, specialized media, and British and Spanish institutional representatives, in coordination with Turespaña.
