The initiative, promoted by FOTUR, will allow the image of the Valencian musical movement to reach five million households through the organization's network of vendors. The project aims to highlight both the tradition of bands and the electronic scene and remember movement that have shaped the city's recent history.
During the presentation, it was highlighted that music is a universal language that fosters social inclusion. In addition, the coupon will have a tourism aspect, as it will serve as a ticket for the musical event to be held on August 8th at La Pérgola de La Marina de València.
Representatives from the administrations emphasized that the Valencian music sector generates thousands of jobs and a significant economic impact. This action is part of the strategy to consolidate the capital as a benchmark for musical tourism, combining cultural promotion with the quality of life of residents.
