The event, supported by the City Council and the Camp de Túria Regional Council, features various activities throughout the week. These will culminate on Saturday the 19th with a day dedicated entirely to fashion, including the first runway show by local businesses on the central Carrer Major.
This inaugural edition involves numerous local establishments and professionals, such as Centre Òptic, Otto y Mía, Cuarenta y Q by Marta, N/26, Sutier, Brunoi, Qmono, Joyería de Dios, José Ródenas, and Ancor Montaner Atelier, among others.
Furthermore, between the 14th and the 19th, various shops will host an exhibition of pieces created at the Taller Artesano sewing school. These handmade creations by amateur designers can be viewed at locations including Plaer de Ma Vida, La Pelu de Eva, Seguros Occident, Lidora, Taller Artesano, Sisky, Papelería Montaner, Dekora Muebles, Comes Pastisseria i Forn, Juan Vallés, and Perfumarte.
The main event on Saturday the 19th begins at 11:00 AM at the Casa de la Cultura José María Ángel Batalla with its official inauguration. Subsequently, at 11:30 AM, the book «Come Moda» will be presented, featuring its authors Josep Lozano and Lluís Nadal. The event will also include journalist Inma Aznar, a fashion specialist, who will give a brief talk on image communication and color study.
From 7:00 PM onwards, the newly renovated Carrer Major will transform into a grand runway. Following backstage preparations, models will showcase the latest trends in fashion, hairdressing, makeup, jewelry, and accessories from local businesses. The fashion show, with free admission, will allow the public to discover the upcoming season's proposals.
Through this initiative, L’Eliana aims to use fashion as a showcase for its commercial fabric, encourage local shopping, and highlight the quality, variety, and professionalism of its establishments.
