The well-known company specializing in gift and home goods stores, Ale-Hop, with origins in Dénia and currently registered in the province of Valencia, continues its expansion. Following a summer marked by the addition of establishments in locations such as Ondara, Mallorca, Menorca, and Tenerife, the chain has now opened in Marina Rubicón, Lanzarote.
Furthermore, Ale-Hop has renovated one of its first stores, located on Calle de la Paz in Valencia. This establishment has been refurbished to incorporate the experiential store concept that the company has already implemented this year in the Marina Alta region. The renovation of the Valencian store draws inspiration from the building's musical and architectural history, integrating elements of its past into both the facade and the interior.
The new store in the Canary Islands, situated in the Marina Rubicón Sports Port, occupies a 174-square-meter commercial space, with approximately 144 square meters dedicated to sales. The establishment offers its usual range of proprietary design products, covering categories such as children's items, stationery, fashion, home goods, sports, and electronics.
With these new openings, the brand featuring the iconic cow now boasts over 360 stores across Spain, Portugal, Italy, and Croatia. The workforce exceeds 2,600 employees, and turnover reached 281 million euros in 2025, with a net profit of 54 million.
Ale-Hop's growth model relies on company-owned stores, self-financing, and a zero-debt policy. The company has strengthened its presence in tourist destinations and airports, particularly in the Balearic Islands. The Ondara store, recently opened, has served as a laboratory to test an innovative format with spaces designed to generate in-store experiences, defining it as their "most special" establishment in the Marina Alta.
