This institutional date, promoted by the Generalitat Valenciana, recognizes and promotes proximity commerce as the core of a sustainable, inclusive, and cohesive economic model. The El Vergel City Council highlights the role of local commerce as an economic and social driver of the territory, emphasizing that it not only creates jobs and brings life to the streets but also builds community, unites people, and keeps the essence of the towns alive.
This year, the campaign's slogan is "ACTIVATE LOCAL MODE". The aim is to raise visibility for proximity commerce, characterized by personalized service and quality, using humor through phrases and customs that define the daily life of our towns.
