The meeting, facilitated by AMUNDSEN, the technical assistance company, reviewed the main milestones since its conceptualization in 2024. Currently, the initiative has 34 affiliated companies and entities from various sectors linked to tourism and sports.
During the session, planned actions for 2027 were presented, including improving members' digital presence, continuous project management, and holding a distinction award event.
A central point was the participation of companies and entities through various work dynamics focused on three areas: promotion and marketing, business collaboration, and member services. These sessions identified needs, proposals, and improvement opportunities.
The contributions gathered will form the basis for defining the lines of action for 2027, considering their feasibility and the initiative's strategic objectives.
With this assembly, the Benissa City Council reaffirms its commitment to public-private collaboration to strengthen the business fabric linked to sports and nature, and to consolidate the municipality as a specialized destination for sports tourism.
