The city of Xàtiva is exploring the path to achieve international designation for its August Fair. This decision is based on the results obtained from visitor numbers during the 2025 edition, thanks to an innovative mobile phone data tracking system.
This system, introduced last year, utilizes artificial intelligence and Big Data technologies to trace mobile devices. The balance for the 2025 edition, presented this Tuesday, was shared by the mayor, Roger Cerdà, and the Councilor for Festive Culture, Maria Beltrán.
