The project targets all citizens, with a special focus on girls, young people, and adult women, aiming to break stereotypes in traditionally male-dominated sports disciplines. It seeks to highlight local female athletes as role models and promote the benefits of physical activity throughout life.
To achieve these goals, a digital communication strategy will be implemented, including the production of five vertical audiovisual capsules featuring athletes from the municipality's five reference sports clubs. A unique corporate image will also be designed, along with accessible subtitled materials, all to be disseminated through social media and official digital channels.
Through this initiative, the council reaffirms its strong commitment to female empowerment, diversity, and the promotion of integral health through sports. This project is supported by a grant from the Generalitat Valenciana, via the Vice Presidency and Ministry of Housing, Employment, Youth, and Equality, for programs that foster equality between men and women.
