The Tourism Service of València City Council has launched a project to unify the image of the terraces and hospitality establishments in City Hall Square. The goal is to overcome current visual fragmentation and transform the space into a coherent urban environment, aligned with the urbanistic and landscape integration criteria for Ciutat Vella.
Following technical analyses, study of international benchmarks, and coordination with architects, the Classic Line has been chosen. This proposal, aimed at improving urban quality and enhancing heritage, has been supported by the redevelopment project's drafting team.
The Councilor for Tourism, Paula Llobet, emphasized that the project is based on profound respect for heritage, ensuring the square's architecture, including buildings like the City Hall, the Communications Palace, the Mercantile Athenaeum, and the Rialto building, shines without being ostentatious.
The new image features metal structures in forge grey or graphite black and textile elements in off-white or raw tones. Umbrellas will be square, made of acrylic fabric, and without valances for a cleaner look. Chairs and tables will also follow a functional and discreet design.
The initiative also extends to the signage and shop windows of establishments, setting criteria for a more harmonious urban landscape. Logos of commercial brands, sponsorships, and invasive digital screens will be eliminated to reinforce the square's identity and architectural value.
Paula Llobet concluded that the aim is for the square to convey "the quality of public spaces" found in major cities, "a city that cares for its heritage, strives for excellence, and understands urban design as a tool to improve coexistence and boost the València brand".
