The main objective of this initiative is to support, boost, and maximize the visibility of local proximity commerce, recognizing its role as an economic and social driver of the city. The campaign aims to encourage local shopping and strengthen consumers' connection with their surroundings.
The participation mechanism is simple. Customers making purchases at participating establishments will receive a card to be stamped at three different stores. Once completed, the cards can be deposited in the designated collection boxes at the Chamber of Commerce headquarters, located at San Francisco street 10, and at Alcoy's municipal markets.
The campaign features attractive prizes to encourage consumption. Three grand prizes of 500 euros each in shopping vouchers will be raffled, which winners can redeem at participating stores in denominations of €5, €10, and €20. Additionally, the first 1,000 adults who submit their completed card will receive a direct gift, available for collection at the Chamber of Commerce.
“"With this initiative, we aim not only to incentivize shopping in Alcoy but also to reinforce the role of proximity commerce as the economic and social engine of our city, creating a community of consumers committed to our local environment."
Both the live raffle and the prize-giving ceremony will take place during the Nit del Comerç (Night of Commerce), scheduled for October 21st at the Chamber of Commerce of Alcoy. This annual gala recognizes outstanding local businesses.
