This initiative seeks to reinforce Elda's image as a shopping destination, focusing on proximity, personal service, diversity, and the close relationship between commerce and city life.
The 2026 campaign continues the communication line from previous years, evolving towards a direct and positive message that invites residents to rediscover the city's establishments and value the shopping experience offered by their professionals.
The new creative design combines illustrations of people shopping with a style inspired by Elda's street map and a large 'thumbs up' gesture. The composition, modern, friendly, and relaxed, also incorporates references to footwear, a key identity of the city, and aims to connect with audiences of various ages.
This image, designed for posters and other promotional materials, will also be applied to reusable bags, extending the campaign's presence beyond advertising spaces soon.
Through this action, the City Council reaffirms its commitment to promoting local commerce and encourages citizens to choose Elda's establishments: businesses that bring activity, personality, and life to the streets.
