This year's campaign has aimed to highlight how proximity commerce is part of Bétera's identity and how choosing it directly supports the local economy. The mayor of Bétera, Elia Verdevío, has stressed the Town Hall's commitment to this sector, which 'gives life to our streets and character to our town'.
To raise awareness, two information tents were set up this week. The first was on Tuesday, October 20th, at the Market in Alameda, and the second on Wednesday, October 21st, on Bulevar. At these tents, municipal staff distributed gifts to encourage participation and boost local shopping.
The Councilor for Commerce, María Salavert, explained that the initiative seeks to recognize the daily effort of those who keep the streets alive and encourage citizens to think locally first when shopping. She added that these actions are part of the local government's commitment to small businesses, seen as a key economic driver and vital for neighborhood vitality.
Elia Verdevío called on citizens to maintain the campaign's spirit beyond the calendar, stating that 'every purchase in Bétera is a commitment to our neighbors, local employment, and a town with its own life'.
