Elche shops awarded in festive window display contest

Calzados y Complementos Fini and Farmacia Las Bayas win top categories in the 5,000 euro contest.

Festive shop window with 'Moros y Cristianos' and 'Misteri d’Elx' motifs.
IA

Festive shop window with 'Moros y Cristianos' and 'Misteri d’Elx' motifs.

The Elche City Council has presented the awards for the 'Elche Festivals 2026' Window Dressing and Commercial Ambiance Contest, with a total prize fund of 5,000 euros distributed across the 'Moros y Cristianos' and 'Misteri d’Elx' categories.

The establishment Calzados y Complementos Fini took first prize in the 'Moros y Cristianos' category, with a prize of 1,000 euros. In the same category, Farmacia Brotons came second (750 euros), followed by Autoescuela Óptima (500 euros) and Farmacia de La Hoya (250 euros).
In the 'Misteri d’Elx' category, the first prize, also 1,000 euros, was awarded to Farmacia Las Bayas. The second prize (750 euros) went to Donna Accesorios, while Farmacia El Salvador (500 euros) and Farmacia Serrano (250 euros) completed the list of winners.
The Councilor for Commerce, Caridad Martínez, thanked the participating businesses for their involvement in this initiative, which contributes to the city's beautification and the promotion of local festivals.
Based on information from the official source: Ajuntament d'Elx (07/08/2026)