The event, presented at a press conference, is supported by the City Council, the Provincial Council of Valencia, fair organizers, and various associations. Mayor Jorge Rodríguez highlighted the fair's significance as one of the most important in the Valencian Community and encouraged residents and visitors from nearby regions and provinces to attend.
The vice-president of the Provincial Council of Valencia and councilor for Economic Promotion, Natàlia Enguix, emphasized the provincial institution's involvement through Firauto, in collaboration with the Association of Automotive Workshops of Vall d’Albaida, and the Coca de Fira Contest. Enguix noted the commitment to supporting activities that boost local economies.
The councilor for Fair, Festivals, and Traditions, Àngels Muñoz, detailed that the official inauguration will take place on Friday, November 13th, at 7:00 PM in the Sala Gomis parking lot. The Royal Privilege reading will be performed by Fanny Donat and Dori Asensi, founders of Òpera Ballet, in recognition of their careers. The event will include music and a parade. Inclusive Fair sessions without music or noise are also scheduled for Sunday, November 15th, and Monday, November 16th, as well as Sunday, November 22nd, for individuals with autism spectrum disorder and their families.
The president of the Fair Organizers Collective, Juan Antonio Almazán, stated that the fairground will feature around 40 attractions, with 25 specifically for children and a dozen for youth and adults. A highlight is the 'High Energy' attraction, new to a Spanish fair. There will be 45 food and game stalls, plus approximately 180 outdoor stalls selling crafts and typical products. From November 20th to 22nd, the Popular Fair will offer discounts of up to 50%.
The program also includes the thirteenth edition of Firauto, the New and Used Vehicle Fair, featuring 21 exhibitors and 21 brands. The Coca de Fira Contest will hold its amateur competition on Monday, November 16th, in the Sala Gomis parking lot, with cash prizes and consumer vouchers.
Ontifira will combine live music and local gastronomy. On Friday the 13th, performances by La Perra Blanco, rapper Blaskill, and Elephants will take place after the inauguration. Saturday the 14th features Blackbeard Trio and the Bacarra On Tour festival with DJs Vicente Simó and Josep Maestre. On Sunday the 15th, Bamboleo will perform, followed by a DJ social session and Plena 79 Salsa Orquesta, with food offerings from Caribbeans.
