Rolser of Pedreguer Develops Innovative Walker-Carts Designed by Young Talent

The Marina Alta company collaborates with Dani Redondo to launch a product inspired by the dignity of the elderly.

Image of a modern design walker-cart.
AI

Image of a modern design walker-cart.

The Pedreguer-based company Rolser, specializing in shopping trolleys, is developing innovative walker-carts, a project by young designer Dani Redondo, expected to hit the market in a couple of years.

This project stems from a commitment to fostering intergenerational communication and supporting new talents. Dani Redondo, a final-year Product Design student, conceived the idea after observing his grandfather, who was reluctant to use traditional walkers due to embarrassment.
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"My grandfather started using them, but he didn't want to leave the house with them."

Dani Redondo · Designer
Redondo's research led him to residences and streets, where he found a similar response: many elderly people preferred using shopping trolleys over walkers, which were perceived as stigmatizing. This observation prompted him to design walker-carts inspired by the functionality of bicycles and baby strollers, aiming for greater sensitivity in design for the elderly.
For his final project, Redondo interviewed physiotherapists, orthopedists, and a hundred elderly individuals. One of them, Isabel Gandia, aged 87, suggested the name Ocellet for the product, which was eventually named Rondine, meaning 'swallow' in Italian, a symbol of freedom.
Dani Redondo presented his prototype, Rondine, to Rolser as part of his training internship. Vicent Server, a company representative, highlighted the young designer's thorough preparation to integrate the product with Rolser's existing line, a company with sixty years of history and constant evolution.