The real estate sector is changing, and with it, the way properties are sold, valued, and marketed. Valentasa Consultores is developing a real estate consultancy model from Valencia that integrates market analysis, commercial strategy, legal advice, marketing, technology, and access to national and international buyers.
The company also expands its activity into areas such as new construction and new real estate solutions, including a division linked to the development and commercialization of modular projects.
The approach starts from a simple idea: a property should not simply be listed on the market. Before doing so, it is necessary to analyze it, determine its positioning, identify the target buyer, and design a specific strategy.
From announcing a home to turning it into a real estate product.
The vast amount of available information has changed buyer behavior.
Before requesting a viewing, a client may have compared dozens of properties, studied prices, analyzed photographs, reviewed floor plans, and researched the area.
Therefore, Valentasa Consultores treats each property as a real estate product that must compete within its own market.
The process begins with the analysis of the property, its surroundings, and comparable properties. Prices, characteristics, active competition, supply evolution, and demand response are studied to establish a coherent commercial positioning.
From there, the market entry strategy is defined.
Depending on each property, this may include professional photography, video, floor plans, virtual tours, physical or digital home staging, and specific marketing campaigns.
“The goal is not simply for a property to be visible, but to ensure it is correctly positioned against the alternatives the buyer is considering.”
Professional valuation as a starting point
One of the pillars of the Valentasa Consultores model is real estate valuation.
The company incorporates analysis and valuation methodology into the commercialization phase, allowing it to study not only how much a property might be worth, but also how the market might react to a certain price.
There is a significant difference between establishing a theoretical value and determining a commercial strategy capable of generating real demand.
Therefore, comparable properties, location, property condition, differentiating characteristics, available competition, and market behavior are studied.
This analysis allows for the definition of different commercialization scenarios and the establishment of a pricing strategy with objective arguments.
Real estate marketing and Digital Footprint.
Digitalization has profoundly transformed real estate intermediation.
Portals, search engines, social networks, advertising campaigns, and new analysis tools provide a more precise understanding of how the market responds to a property.
Valentasa Consultores works on what it calls the property's Digital Footprint, understood as the set of actions aimed at improving its presentation, positioning, and distribution on the internet.
It is not just about listing a property on different platforms.
It analyzes how the property appears, what information the potential buyer receives, what image it projects, what arguments differentiate it, and which channels may be most suitable depending on the type of property.
Digital campaigns also provide information on viewings, contacts, generated interest, or reactions to certain prices, data that can be relevant for correcting a strategy before a property remains on the market for too long.
New construction: a growing strategic line
Another area that Valentasa Consultores is strengthening is new construction.
The company is developing this area, particularly in markets such as Valencia, Alicante, Costa Blanca, Murcia, and other locations with residential and investor interest.
The commercialization of a development requires a different approach than that of a second-hand property.
In addition to the product, it is necessary to correctly define the buyer profile, structure the commercial information, prepare professional materials, and establish a dissemination strategy capable of connecting the development with buyers, collaborators, and sales networks.
Valentasa Consultores works in this area with developers and real estate professionals, developing collaboration models aimed at expanding the distribution of developments and facilitating their reach into new markets.
A network also aimed at the international buyer.
International demand is increasingly important in certain segments of the Spanish real estate market.
For this reason, Valentasa Consultores is strengthening its network of collaborators and professionals inside and outside Spain to broaden the commercial reach of certain properties and developments.
The company prepares specific assets for presentation to international buyers, adapting both the information and the commercial approach to the client profile it targets.
This work includes residential properties, new constructions, and investment opportunities.
The strategy aims for a property located in Valencia, Alicante, Murcia, or any other market with foreign demand not to depend exclusively on buyers already residing in the area.
The goal is to expand the potential market through professional collaborations and specific commercialization strategies.
New divisions: modular solutions and new real estate models
The growth of Valentasa Consultores is also leading the company to explore new areas of activity related to the evolution of the sector.
Among these is the development of a division specializing in modular solutions.
Modular construction is attracting interest in certain residential, tourist, and investment projects due to the possibilities it offers in terms of planning, design, and execution.
Valentasa is incorporating this line as part of a broader strategy to participate in new types of real estate projects.
The approach includes various aspects: initial analysis, valuation, location study, opportunity identification, commercialization, and connection with buyers or investors.
This new division joins the areas of second-hand properties, new construction, valuation, real estate marketing, and international commercialization that currently make up the firm's activity.
A multidisciplinary approach for increasingly complex operations
A real estate transaction can involve legal, registry, urban planning, tax, financial, and technical issues.
Therefore, Valentasa Consultores works with a multidisciplinary approach.
The firm has legal professionals and collaborates with architects, surveyors, and other specialists when the characteristics of the operation require it.
The goal is to identify potential issues before reaching the final stages of a sale and to ensure that the buyer and seller have more complete information during the process.
Financing is also an important element in many transactions, especially when international buyers, investors, or new construction acquisitions are involved.
Technology, data, and artificial intelligence applied to real estate
The incorporation of new technological tools is also changing how properties are analyzed and marketed.
Valentasa Consultores uses digital tools, automation, and artificial intelligence-based solutions to support various marketing, analysis, and commercialization processes.
However, technology does not replace professional judgment.
Data allows for the detection of trends, comparison of markets, and acquisition of information, but it must subsequently be interpreted considering the particular characteristics of each property and transaction.
Beyond traditional intermediation
The model being developed by Valentasa Consultores aims to move away from a traditional view of real estate focused solely on listing properties and managing viewings.
Its proposal is increasingly approaching the concept of multidisciplinary real estate consultancy, where valuation, strategy, marketing, advice, and commercialization are part of the same process.
Value before marketing.
Analyze before setting a price.
Prepare before publishing.
Identify the buyer before choosing channels.
And subsequently accompany the negotiation until the closing of the deal.
From Valencia, Valentasa Consultores continues to expand this model with new business areas, a greater presence in new construction, the development of international relationships, and new divisions linked to real estate solutions such as modular construction.
Because in a market where virtually any property can appear online, the difference is no longer simply being present: it is knowing how to position the property, how to defend its value, and how to get it to the right buyer.
“"The real estate future is not about publishing more, but about analyzing better, positioning with criteria, and reaching further"
