The Department of Commerce of the Alcoy City Council has initiated a new campaign to increase the visibility of the city's businesses, emphasize the importance of local consumption, and encourage citizens to shop at traditional establishments. The initiative will be primarily disseminated through municipal social media channels.
The central focus of the campaign is a series of videos featuring Diana Ortiz, director of the Alcoy School of Art; Natàlia Gisbert, a writer; and Pablo Carbonell, captain of the Deportivo Alcoyano football club. These individuals, representing education, culture, and sports, will share their experiences with local commerce and explain why supporting it is important.
The campaign will also include interviews with consumers to gather their opinions on local shopping, as well as a video featuring content creator @soyguirinotonto.
The deputy mayor and councilor for Commerce, Àlex Cerradelo, highlighted the use of social media as a communication tool to reach diverse audiences, particularly young people, and connect them with the city's commerce through dynamic content.
