The event, named ‘Roadshow Meet Hiszpania’, focuses on professional meetings with travel agents, tour operators, and specialized media to showcase the Costa Blanca's tourist proposal and analyze the trends of the Polish market. It serves as a B2B platform designed to foster commercial relationships between Spanish destinations and tourism professionals in Poland.
According to José Mancebo, director of the Provincial Tourism Board, the 'workshops' will highlight the combination of coast and inland areas, charming villages, gastronomy, culture, and active tourism and experiential activities. The Costa Blanca's capacity to attract year-round visitors will also be emphasized, with a focus on segments such as MICE, golf, wellness, language tourism, and sports.
The event is organized by Hiszpania Deluxe, a Polish agency specializing in promoting Spanish tourism offerings in this market, with experience in roadshows and B2B and B2C events.
The roadshow will visit Sopot (September 7), Olsztyn (September 8), Bialystok (September 9), and conclude in Warsaw (September 10), the Polish capital.
The Polish market has established itself as one of the main source markets for the province of Alicante. In the first seven months of 2026, it surpassed 720,000 passengers at Miguel Hernández Alicante-Elche Airport, a 24.3% increase compared to the previous year, ranking it as the fourth international market by volume.
Furthermore, José Mancebo highlighted the importance of air connectivity, with 13 direct routes linking the Alicante airport to 10 Polish airports. According to data from Turisme Comunitat Valenciana, the province of Alicante accounts for 79.3% of Polish tourists visiting the region, with an average stay of 6.6 days and a daily expenditure of 169.8 euros.
Leisure tourism represents 90.7% of visits, while business trips account for 3.7%. Regarding accommodation, 32.6% stay in hotels and 29.3% in rental properties.
