The Tourism Department of Vinaròs City Council has reported positively on the first summer of "A postcard adrift: F. F. F.'s message", a digital tourism experience designed to discover the city through a route marked at 15 key points in the center and surrounding areas.
Between July and September, a total of 768 people participated in this initiative, which remains available. Participation saw a notable increase from mid-July, reaching a peak of 64 registrations in a single day, on July 17th.
One of the most significant aspects is the high level of user satisfaction. The 157 people who have rated the experience have given it an average score of 4.70 out of 5, with 94.27% positive ratings and 120 five-star scores. The activity, lasting approximately one hour, has generated over 758,000 interactions.
Regarding participant demographics, the most used languages were Valencian (375 users) and Spanish (328), although there was also participation in French and English. The average age of participants is 46 years.
The initiative, funded by NGEU funds from the Tourism Sustainability Plan in Destinations, combines a tour of different areas of Vinaròs with games and digital storytelling.
The Councilor for Tourism, Mercedes García, positively assessed the results, stating that "these figures confirm that there is interest in discovering Vinaròs in a different way, combining a walk through our streets with games and digital storytelling." She added that "the participants' feedback encourages us to continue investing in innovative proposals that boost tourism and highlight our city beyond the high season".
